PIGGIES FIRST: CAVY CARE PACK
Module 8 Final Project | Innovation Studio
Lea Tunson | Georgia State University
DEVELOPED WORK: PHYSICAL PROTOTYPE (NOT LAUNCHED)
The Possibility
Shoppers face decision fatigue when navigating crowded aisles, comparing scattered bags of Timothy hay, fortified pellets, and Vitamin C wafers. This physical fragmentation creates a frustrating search cycle that disrupts the shopping experience and increases decision friction.
Who It Is For
Guinea pig owners and small-pet parents seeking a streamlined, endcap-ready solution for their daily care essentials.
Current Alternative
Shoppers currently stand in crowded aisles, comparing multiple separate bags and purchasing items across scattered shelves.
The Possibility
An endcap-ready, pre-bundled "Cavy Essentials Starter Box" that combines 30 days of daily care into a single, clear choice.
01
What Actually Happened
Quantitative Result: Separate-item selection took 48 seconds across 3 sections; evaluating the pre-bundled box took 4 seconds.
02
"I hate having to walk back and forth and guess if I'm grabbing the right combination of daily items... This makes so much sense. I can just grab this one box." - CustomerÂ
Funding & Sustainability
Proposed Retail Price: $29.99
Estimated savings of $8.00 vs. $38.00 for separate items.
Estimated Production Cost: ~$16.50
Working estimate for bulk sourcing and assembly.
Retailer Value: ~$13.49 Margin
Larger basket size and faster inventory turnover.
The Next Decision
Planned Next Step: Pitch the physical starter-box prototype and Module 6 field evidence to 1 local independent pet store manager to test shelf fit, handling, and wholesale terms.
Development Stage
Physical packaging prototype and evidence story; not manufactured, mass-produced, or placed in live retail store inventory.
Financial Estimates
Retail prices ($29.99), production costs (~$16.50), and retailer margins (~$13.49) are working hypotheses and simulated estimates for evaluation, not validated wholesale contracts.
Field Test Data
Metrics (48s vs 4s) and quotes were gathered from a single-encounter qualitative field test in Module 6.
AI Assistance
Generative AI : AI was used to finalize numbers. Â All field-test data, timing records, shopper quotes, and strategic decisions are authentic observations collected by Lea Tunson. AI saved 22 minutes (73% design time reduction).